When businesses try to do their own digital marketing without really knowing how, they can run into some big problems. One common mistake is spending money in the wrong places or on the wrong things, which means they waste money and don't get the results they hoped for. This usually happens because they don't know where their customers are online or even what tone of message those customers like to hear. It's for this reason that investing in professional digital services is wise choice while in the early stages of starting a business.

A specialized agent for hire (or freelancer) can be a smart and budget-friendly choice compared to hiring a fulltime employee to orchestrate and manage digital advertising and promotion. This option gives businesses more flexibility with overall marketing budget.

Also, working with a contracted freelancer means your business will benefit from a larger database of skills and know-how. They usually work with many different businesses, so they're typically equipped with essential insights related directly to your industry. A skilled freelancer should be very specialized in a few certain industries and have very keen sense for where the customers can be reached and how. They're always gathering intel on what does, and does not work from different projects, which means they can help you keep up with new trends and changes in your field, and not wasting your time and money on a guessing strategy.