PPC Advertising on Google Search:

• Intent-Driven Search: This party is all about intent. People come (search) with a specific thing in mind, and ads are shown based on the keywords they use. Keyword selection is where strategy and experience can be pivotal for hitting the right terms and phrases that are commonly used.

• Text-Based Invites: Ads here are mostly text-based, with a headline, description, and maybe a link or two. It's straightforward, with less emphasis on the visual and more on the message and relevance to the search query.

• Cost-Per-Click Model: The name of the game is in the title—Pay-Per-Click. You pay each time someone clicks on your ad, not for views or engagements. It's like paying per guest that shows up to your online evert.

• High Purchase Intent: Guests at this party are most likely ready to take action, be it buying a product or signing up for a service. Ads that match their search intent can lead directly to conversions.

  Imagine never having to worry about where your next customer or client is coming from…This is done by leveraging the power of Google Ads against your local competitors, to crank up your business's online presence. With Google Ads, you're not just casting a wide net and hoping for the best. You're placing your services directly where potential customers are already on the lookout for what you offer. They're searching with intent, ready to engage, and our targeted text-based ads ensure your message reaches them at this critical moment.